WORLD brand tote bags featuring stunning designs by IHC Art Awards artists were hot sellers in the lead-up to Christmas.
WORLD celebrated its 30th birthday with the release of the special limited-edition reusable bags to support the IHC Art Awards. Profits go to the artists and the IHC Art Awards.
The four designs are Budgie by Andrew Young, Zebra by Jordan Chow, Untitled Orange Dots by Christina Van Der Hooft and Cats by Joanna Lynskey.
“To date we have sold 700 of the IHC collaboration bags, which we are very pleased with,” says WORLD co-founder Dame Denise L’Estrange-Corbet.
“People from all over the country have been so supportive of the project. A lot were sold as Christmas presents, and a company bought all their customers bags instead of bottles of wine, which was a really nice thing, to support such a worthwhile cause.”
Dame Denise couldn’t say which designs were more popular.
“We printed the same amount in each, and I felt people were just happy to support the cause, so if the design they chose was not available, they were equally happy to choose another,” she says.
“WORLD will be working on this project again for a launch later this year. I feel it is something that has great growth potential for IHC.”
Artist Joanna Lynskey, who also works for WORLD, was happy to add some value on launch night by offering a free signature on all her Cats bags.
IHC General Manager Communications Gina Rogers is excited by the success of the tote bag project. She says WORLD and Dame Denise have shown a huge commitment to people with intellectual disabilities, including artists. “The IHC Art Awards have run for 16 years and Dame Denise has been a key part of its growing success,” says Gina. “She has been generous with her artistic knowledge and time, both as a public ambassador and behind the scenes with individual artists.”
Denise’s association with the IHC Art Awards started in 2009 when she became a judge. In 2017 she became the IHC Art Awards Ambassador, travelling the country, meeting artists and encouraging them to enter the awards.
Photo caption: Dame Denise L’Estrange-Corbet with artists Christina Van Der Hooft, Joanna Lynskey and Jordan Chow.
This story was published in Community Moves. The magazine is posted free to all IHC members.